Brand Spirit

As an innovation ecosystem and workspace business for the bravest minds and ideas, Huckletree was looking to strengthen its position as a leader in business acceleration. At the heart of this rebrand, I wanted to revolutionise the idea of a multifaceted, generous, connected community as the 'Republic of Huckletree', and the recognisable, collective signifier of the flag. I evolved Huckletree’s existing logo to incorporate a series of elevated, original flags in the master lockup, and furthered the idea of a multitude of voices by energising the colour palette and diversifying the font collection.

Some examples of collateral below and you can see the full brand guidelines I created at huckletree.com/brandbible

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